1The Challenge
A leading utility company in the competitive natural gas industry needed to boost its market presence. The company faced tough competition with little to set suppliers apart, made worse by a previous agency's set-it-and-forget-it media approach.
2Our Solution
We launched a bold Paid Search campaign and increased spending on Broadcast TV, digital ads, and out-of-home advertising to raise awareness and drive conversions.
3The Results
First 90-day results delivered a 21% increase in sign-ups at a 30% lower CPA and 15% less investment during top promo season, year-over-year.
“I don't want to alarm you, but we've never seen conversions this high.”
