Video, CTV and Broadcast
The Power of TV.
The Precision of Digital.
Reach your audience on every screen they watch - from smart TVs and streaming platforms to national broadcast and podcasts. We combine the brand-building power of video with addressable targeting and digital attribution so you can finally measure what TV is worth.
Proven Results
What Our Clients Achieve
Our Services
Every Screen. Every Platform. Every Audience.
From addressable CTV and OTT streaming to national broadcast and podcast advertising - we manage the full spectrum of video and audio media with senior-level expertise.
Addressable and Connected TV (CTV)
Reach specific households on their smart TVs and streaming devices with precision-targeted video ads. CTV advertising combines the impact of TV with the targeting precision of digital - serving ads to exactly the households you want to reach.
OTT and Full Episode Player
Advertise within premium long-form video content on streaming platforms and full episode players. OTT ads run in brand-safe, premium environments alongside content viewers are actively engaged with - delivering high completion rates and strong brand recall.
National and Local Broadcast TV
Strategic broadcast television advertising with digital attribution. We plan and buy national and local broadcast TV campaigns, then layer digital tracking to measure the true impact of your TV spend on online conversions and website traffic.
Streaming Audio and Podcasts
Audio advertising on streaming music platforms, podcast networks, and internet radio. Audio ads reach audiences in moments when visual ads cannot - during workouts, commutes, and household activities - with high attention and recall.
Addressable TV Targeting
Target specific households by demographics, purchase behavior, life stage, and first-party data matches. Addressable TV eliminates wasted impressions by serving your ads only to households that match your ideal customer profile.
Cross-Screen Video Strategy
Unified video campaigns that follow your audience across linear TV, CTV, OTT, desktop, and mobile. We build sequential messaging strategies that tell your brand story across screens and measure the combined impact.
Ready to Put Your Brand on Every Screen?
Our video and TV specialists will build a cross-screen strategy that maximizes your reach and delivers measurable results.
Free consultation. No commitment required.
Our Process
How We Build Video Campaigns That Perform
Audience and Platform Strategy
We analyze your target audience's viewing habits and identify the optimal mix of CTV, OTT, broadcast, and streaming audio platforms. Platform selection is driven by where your audience watches and listens, not by agency relationships.
Creative Specifications and Production
Video and audio creative must meet specific technical requirements for each platform. We manage all creative specifications, produce platform-optimized versions of your content, and ensure every ad meets quality standards for premium placements.
Targeting and Inventory Selection
We configure household targeting parameters, select premium content environments, and set up brand safety controls. For broadcast campaigns, we negotiate inventory and placement based on audience delivery guarantees.
Campaign Launch and Monitoring
Campaigns launch with real-time monitoring of delivery, completion rates, and reach. We track frequency to prevent ad fatigue and adjust pacing to ensure efficient budget delivery throughout the campaign flight.
Attribution and Cross-Channel Measurement
We implement digital attribution for TV campaigns - measuring website visits, search query lifts, and conversions driven by your video advertising. Monthly reporting connects TV and streaming activity to measurable business outcomes.
"CleverBoss built us a CTV and OTT strategy that we could actually measure. For the first time, we could see how our TV spend was driving website visits and leads. The combination of addressable CTV targeting and digital retargeting created a campaign that outperformed anything we'd done with traditional TV alone."
Ready to Own the Screen?
Our video and CTV specialists will build a cross-screen strategy that reaches your audience wherever they watch.
What's Included
Complete Video and TV Advertising Management
Full-service video and TV advertising management - from media planning and creative specifications through campaign execution, attribution, and performance reporting.
FAQ
Common Questions
Ready to Work With Us?
Schedule a free intro call and discover how CleverBoss can become your most valuable marketing partner.