Paid Search11 min read
Do We Really Need AI In Paid Search?
if your campaigns have been performing well with good old exact and phrase match, do you really need to move away from them to AI-powered solutions like Broad on Smart Bidding, AI Max, Automated asset creation? Yes and no. We need to be mindful of preserving what works while testing with small budgets innovative tools. Big thing in all this: quality signals. Big push in 2026 and into 2027 will be on optimizing towards 1P data and not platform level conversions.
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