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Roofing Contractor Grows Conversions 80% After Fixing Tracking and Optimizing Campaigns

Fortitude Roofing

Goal: Generating Qualified Leads

+80%

Conversion Growth

Form + Call

Tracking Setup

60 Days

Time to Results

Roofing Contractor Grows Conversions 80% After Fixing Tracking and Optimizing Campaigns

1The Challenge

A NC roofing company had an active Google Ads account but could not set up conversion tracking and was unable to see results from their investment.

2Our Solution

Our team set up conversion tagging to track form fills, appointment scheduler, and phone calls from mobile. Campaigns, ads, keywords, and settings were all optimized for efficiency.

3The Results

By the end of the second month, conversions were up by nearly 80%. This improvement helped the roofing contractor team see the direct impact of their marketing dollars and continue making strategic budget allocations.