1The Challenge
A home services company with 5 locations reached out with the goal of improving lead quality and driving down their cost of marketing.
2Our Solution
We optimized campaigns by creating new ad copy with CTAs and promotional offerings, while reallocating budget to more efficient campaigns to ensure a lower CPA. Customer Match lists were implemented and Offline Conversion Tracking was set up to focus investment only on the most valuable clicks.
3The Results
The program generated 26% more non-branded conversions at only 10% more incremental spend, driven by a 25% improvement in conversion rate and a 13% reduction in CPA. Over 2 years, the company expanded from 5 to 8 locations and tripled their monthly SEM investment due to strong performance.
“This is our 4th PPC agency, and they have been by far a game changer.”
