TechnologyPaid Search

Online Review Platform Slashes Cost-Per-Lead from $30K to $41 in 60 Days

Local Review Platform

Goal: Generating Calls and Form Fills for Online Business Listings

$78

CPA Month 1

$41

CPA Month 2

$30K

Prior Year CPA

Online Review Platform Slashes Cost-Per-Lead from $30K to $41 in 60 Days

1The Challenge

An online review platform asked to help streamline their SEM program in 2025 as their Google Ads cost-per-lead peaked at a whopping $30,000 in 2024. Lack of conversion tracking in Google Ads limited their ability to optimize performance.

2Our Solution

Our team worked diligently on tagging all valuable SEM goals on their website, while also launching strategic campaigns with keywords geared to drive action.

3The Results

First 30-day CPA landed at $78, with the following month generating leads at an even lower cost of $41 — down from $30,000 the prior year.

This is going better than expected. We are very pleased with the results.

Marketing Director, Review PlatformAtlanta, GA