1The Challenge
A mattress store chain with poor Google Ads results requested a Paid Search audit. The account had duplicative conversions, excessive Shopping campaigns, and heavy mobile ad spend that was not converting to purchases.
2Our Solution
We fixed conversion tracking, streamlined Shopping campaigns, split Search and Display, optimized bids, and boosted the branded campaign. Device bid adjustments cut mobile overspending, prioritizing high-converting desktop traffic for better ROAS.
3The Results
ROAS increased over 50% month-over-month. Online revenue grew 5x as we scaled their online investment by 250%. Store visits grew by 255% as we continued with our optimizations.
“I've worked with a number of SEM agencies and "experts" but CleverBoss is by-far my favorite.”
