Pinterest Ads Management
Reach Buyers When They're
Planning to Purchase.
Pinterest's 450M+ monthly users are planners and shoppers - 85% have made a purchase based on content they found on Pinterest. Our specialists build visually compelling campaigns that reach high-intent buyers at lower CPCs than Meta.
Proven Results
What Pinterest Ads Deliver
Campaign Types
Pinterest Ad Formats We Manage
From Standard Pins to Shopping Ads, we leverage every Pinterest format to reach your audience at the right moment.
Standard Pins
Static image ads that appear natively in Pinterest feeds and search results. The most versatile Pinterest format - when your creative matches Pinterest's visual aesthetic, Standard Pins blend seamlessly with organic content and drive strong click-through rates.
Shopping Ads
Product catalog ads that connect directly to your product feed. Shopping Ads appear in Pinterest's shopping surfaces - search, browse, and the home feed - with product image, price, and name. Ideal for e-commerce brands with strong visual products.
Video Pins
Autoplay video ads that capture attention in the Pinterest feed. Video Pins are particularly effective for demonstrating products, tutorials, and how-to content - Pinterest's audience actively seeks inspiration and instruction.
Idea Ads
Multi-page story-style ads that combine images, video, and text in a swipeable format. Idea Ads are Pinterest's most immersive format - ideal for step-by-step content, recipes, DIY projects, and product showcases.
Collections Ads
A hero image or video with three supporting product images below. Collections Ads are designed for discovery and shopping - they let users explore your product range directly from the ad unit.
Are You Missing Pinterest's High-Intent Shoppers?
Get a free Pinterest Ads audit and find out if Pinterest is the right channel for your brand - and what results you can expect.
Takes 15 minutes. No commitment required.
Why CleverBoss
Pinterest Advertising That Drives Sales
Pinterest requires a visual-first, discovery-oriented approach. Here's what makes our Pinterest strategy work.
High-Intent Purchase Audience
Pinterest users are planners and shoppers - 85% of weekly Pinners have made a purchase based on Pins. The platform attracts users actively seeking inspiration for purchases, making it uniquely high-intent for consumer brands.
Lower Competition, Lower CPCs
Pinterest's ad auction is significantly less competitive than Meta or Google, resulting in lower CPMs and CPCs. Many advertisers overlook Pinterest, creating an opportunity for brands willing to invest in the platform.
Longer Content Lifespan
Pinterest content has a much longer lifespan than other platforms - Pins can drive traffic for months or years after posting. Promoted Pins continue to generate organic saves and clicks long after the paid campaign ends.
Visual Discovery Engine
Pinterest functions as a visual search engine - users search for ideas, products, and inspiration. We optimize your ads for Pinterest's search algorithm so they appear when users are actively looking for what you sell.
E-Commerce Integration
Pinterest's shopping features connect directly to your product catalog. We set up and optimize your Pinterest shopping feed, enabling dynamic product ads that automatically show users the most relevant products.
Creative-First Strategy
Pinterest is a visual platform where creative quality is the primary performance driver. Our team creates Pinterest-native visual content that matches the platform's aesthetic and resonates with its audience.
Our Process
How We Build Pinterest Campaigns That Convert
A visual-first approach to Pinterest advertising that drives discovery, engagement, and sales.
Pinterest Tag & Conversion Setup
We implement the Pinterest Tag for website tracking and configure conversion events. We also set up your product catalog feed if you're running Shopping Ads.
Audience & Keyword Strategy
Pinterest uses both interest/audience targeting and keyword targeting. We build a comprehensive strategy using Pinterest's unique targeting options - interests, keywords, actalike audiences, and customer lists.
Pinterest-Native Creative Development
We create vertical, visually compelling ad creative that matches Pinterest's aesthetic. Pinterest rewards high-quality, inspirational content - we design ads that feel native to the platform.
Campaign Launch & Optimization
We launch campaigns and optimize for Pinterest's unique auction dynamics. Pinterest's algorithm rewards consistent engagement - we actively manage bids, creative, and targeting to improve performance over time.
Ongoing Optimization & Reporting
Weekly optimization and monthly strategy reviews. We report on Pinterest performance including saves, click-throughs, and conversions - showing the full impact of your Pinterest investment.
Ready to Reach Pinterest's High-Intent Shoppers?
Talk to a senior Pinterest Ads specialist and get a custom visual advertising strategy.
What's Included
Complete Pinterest Ads Management
Full-service Pinterest advertising management from creative strategy and tag setup through ongoing optimization and reporting.
FAQ
Common Questions About Pinterest Ads
Ready to Work With Us?
Schedule a free intro call and discover how CleverBoss can become your most valuable marketing partner.