Microsoft Ads Management
Reach 63M+ Searchers
Google Can't Reach.
Microsoft Advertising reaches a high-value audience of 63M+ unique monthly searchers at 20–40% lower CPCs than Google. Our specialists manage Bing Search, Shopping, Audience Network, and LinkedIn-targeted campaigns to drive incremental revenue.
Proven Results
What Microsoft Ads Delivers
Campaign Types
Microsoft Ads Campaign Types We Manage
From Bing Search to LinkedIn-targeted campaigns, we leverage every Microsoft Ads format to maximize your reach and ROI.
Bing Search Campaigns
Text ads on Bing, Yahoo, and AOL search results. Microsoft's search network reaches 63M+ unique searchers that Google doesn't, often at 20–40% lower CPCs due to less competition. Ideal for B2B and professional services.
Microsoft Shopping Ads
Product listing ads that appear in Bing Shopping search results with images, prices, and store names. Import your Google Shopping feed directly or we'll build a custom feed — either way, setup is fast and ROI is often immediate.
Microsoft Audience Network
Native display ads across MSN, Outlook, Microsoft Edge, and thousands of premium publisher sites. Audience Network uses AI-driven targeting to reach users based on intent signals from Bing search behavior.
LinkedIn Profile Targeting
Microsoft's unique advantage: target Bing search ads using LinkedIn profile data — job title, company, industry, and seniority. This makes Microsoft Ads uniquely powerful for B2B advertisers targeting professional decision-makers.
Are You Leaving Revenue on the Table by Ignoring Bing?
Get a free Microsoft Ads audit and see exactly how much incremental revenue you could be generating from Bing's 63M+ unique searchers.
Takes 15 minutes. No commitment required.
Why Microsoft Ads
The Case for Microsoft Advertising
Microsoft Ads isn't just "Bing Ads" anymore. It's a full advertising platform with unique capabilities that complement and extend your Google Ads investment.
20–40% Lower CPCs
Microsoft Ads typically delivers 20–40% lower cost-per-click than Google Ads due to less advertiser competition. For the same budget, you often get significantly more clicks, leads, and conversions.
Unique Audience You're Missing
63M+ unique monthly searchers use Bing who don't use Google. This audience skews older, higher-income, and more educated — demographics that convert well for B2B, financial services, and premium consumer brands.
LinkedIn Profile Targeting
Only Microsoft Ads lets you layer LinkedIn professional data onto search targeting — reaching decision-makers by job title, company, industry, and seniority. A game-changer for B2B advertisers.
Google Import in Minutes
Already running Google Ads? We can import your campaigns directly into Microsoft Ads and have you live within days. No need to rebuild from scratch — we optimize for Microsoft's platform differences after import.
Incremental Revenue
Microsoft Ads doesn't cannibalize your Google traffic — it captures entirely new searchers. Most clients see 15–25% incremental revenue from Microsoft Ads on top of their existing Google Ads results.
Senior Specialists Only
Every Microsoft Ads account is managed by a senior specialist with deep platform expertise. We understand the nuances between Google and Microsoft — from auction dynamics to audience behavior differences.
Our Process
How We Launch & Manage Microsoft Ads
Whether you're new to Microsoft Ads or have an existing account that needs optimization, our process gets you to strong performance quickly.
Account Audit or Google Import
If you have an existing Microsoft Ads account, we audit it for structural issues and wasted spend. If you're new to Microsoft Ads, we import your Google Ads campaigns and adapt them for Microsoft's platform within days.
Microsoft-Specific Optimization
We adapt your campaigns for Microsoft's unique auction dynamics, audience behavior, and platform features — including LinkedIn profile targeting, Microsoft Audience Network, and Bing-specific ad extensions.
Conversion Tracking & UET Setup
We implement Microsoft's Universal Event Tracking (UET) tag for accurate conversion measurement, set up remarketing lists, and configure proper attribution to ensure every conversion is tracked and attributed correctly.
Launch & Performance Monitoring
We launch campaigns and actively monitor performance during the initial phase — adjusting bids, refining targeting, and building negative keyword lists based on Microsoft's unique search query data.
Ongoing Optimization & Reporting
Weekly optimization cycles and monthly strategy reviews. We report on Microsoft Ads performance alongside Google Ads in a unified dashboard so you can see the full picture of your paid search investment.
Ready to Capture Revenue You're Currently Missing?
Talk to a senior Microsoft Ads specialist and get a custom strategy for your business.
"We were skeptical about Bing Ads but CleverBoss convinced us to try it. Within 90 days we were generating 22% more leads from Microsoft Ads at a 35% lower cost per lead than Google. It's now a core part of our paid search strategy."
What's Included
Complete Microsoft Ads Management
Full-service Microsoft Advertising management from strategy and setup through ongoing optimization and reporting. No hidden fees.
FAQ
Common Questions About Microsoft Ads
Ready to Work With Us?
Schedule a free intro call and discover how CleverBoss can become your most valuable marketing partner.