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Paid Search Case Studies

“This is going better then expected. We are very pleased with the results.”

Marketing Director of Review Platform

Atlanta, GA

LOCAL REVIEW PLATFORM IN GA

Goal: Generating Calls & Form Fills for Online Business Listings

  • This Online Review platform asked to help streamline their SEM Program in 2025 as their Google Ads Cost-Per-Lead peaked at a whopping $30K in 2024.
  • Lack of Conversion tracking in Google Ads Ul limited their ability to optimize performance and allocate investment effectively.
  • Our team worked diligently on tagging all valuable SEM
    goals on their website, while also launching strategical
    campaigns with keywords geared to drive action.
  • First 30-Day CPA landed at $78, with the following
    month generating leads at an even lower cost of $41.​​

“Keep doing what you are doing because it is working!”​

Owner of Limousine Company​

Key West, FL​

LIMOUSINE COMPANY IN FLORIDA KEYS

Goal: Getting Calls & Form Fills From Those Who Need A Limo Ride.

  • We got a request to launch a brand-new Google Ads account for a limo company. 
  • We launched a mix of high-intent Search & Performance Max campaigns with a localized ad copy and strong CTAs.​
  • Despite lower Ad Spend and high CPCs, this strategy drove conversions more efficiently with each month.​

​

Per client, “January 2025 has been their busiest month in the history of the company.”

“Thank you for everything you are doing for us.”

Owner of Fire Door Company​

Los Angeles, CA

NATIONAL FIRE DOOR DISTRIBUTOR

Goal: More Leads for the Money

  • National Fire Door Company faced limitation in their SEM program and requested help in taking their 10 year old account to the next level of efficiency.
  • To ensure full visibility into SEM Program results, first we rolled out Call Tracking, which helped to establish a baseline CPA. ​
  • After a complete account restructure & many strategic optimizations, we were able to lower a baseline CPA by 35%, thus growing number of leads by 48% at a flat ad spend.​​

“I have good news (and bad news). We need to pause our campaigns because we are all rented out.”

General Manager of Storage Facility,​ Elijay, GA

LOCAL STORAGE FACILITY IN GA

Goal: Renting Out Storage Spaces Locally

  • A newly opened Storage Facility requested help in filling out their storage units.
  • We created a hyper-local set of campaigns which utilized client’s Google Maps listing powered by a compelling, action-inspiring Ad Copy and keywords.​
  • We generated demand in highly competitive area with at least another 20 Storage Facilities within a 15-mile radius.​
  • Most of 140 units were rented out 8 months into the program​​

“Thank you for helping us achieve
increased customer volume, decreased cost per acquiring a customer & greater Share of Voice in Google search results.”

Marketing Manager At Printing Company,​

Memphis, TN​

GLOBAL PRINTING COMPANY

Goal: Generating Online Revenue + Acquiring New Customers

  • A client retained our agency to overhaul their Google Ads account in preparation for a key sales event. ​
  • Our team restructured the account with Search, Shopping, and PMAX Campaigns, implementing a full-funnel strategy tailored to key audience segments, with ad copies emphasizing urgency and exclusivity.​
  • The optimized campaigns matured in time, driving revenue growth and maintaining a profitable ROAS during the event, while another part of the program acquired new Customers at a profitable CAC.​​​

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