1The Challenge
A luxury real estate developer was spending $25,000/month on Google Ads with a ROAS of 1.8x — barely covering their ad spend. Their campaigns were targeting generic real estate keywords with no location specificity, and they had no strategy for capturing high-intent buyers searching for luxury properties in their specific markets.
2Our Solution
We rebuilt their entire campaign architecture around buyer intent and property type. We created separate campaigns for each development project with highly specific keywords, developed luxury-focused ad copy that spoke to their affluent target audience, and implemented dynamic search ads to capture long-tail queries. We also built a sophisticated remarketing strategy targeting users who had visited specific property pages.
3The Results
ROAS improved from 1.8x to 8.2x within 90 days. Cost-per-qualified-lead dropped by 61%. The remarketing campaigns generated 23% of total conversions at 40% lower cost than prospecting campaigns. The developer has since expanded their budget by 60% and is now running campaigns for three additional development projects.
