Real Estate Developer Achieves 8.2x ROAS on Google Ads

A luxury real estate developer was spending $25,000/month on Google Ads with a ROAS of 1.8x — barely covering their ad spend. Their campaigns were targeting generic real estate keywords with no location specificity, and they had no strategy for capturing high-intent buyers searching for luxury properties in their specific markets.

We rebuilt their entire campaign architecture around buyer intent and property type. We created separate campaigns for each development project with highly specific keywords, developed luxury-focused ad copy that spoke to their affluent target audience, and implemented dynamic search ads to capture long-tail queries. We also built a sophisticated remarketing strategy targeting users who had visited specific property pages.