1The Challenge
A multi-location service business with 8 locations across Florida was struggling to drive foot traffic through digital advertising. Their previous agency had set up generic campaigns that were not location-specific and had no store visit tracking. They were spending $8,000/month with no clear understanding of how their ads were impacting in-store visits.
2Our Solution
CleverBoss implemented a location-specific campaign structure with individual campaigns for each location, hyper-local keyword targeting, and Google Store Visit conversion tracking. We also implemented call tracking, optimized their Google Business Profiles, and built local landing pages for each location. Bid adjustments were set up to increase bids for users within a specific radius of each location.
3The Results
Within 30 days, store visits tracked through Google Ads increased by 2.7x. Phone calls from ads increased by 84%. The client reported feeling the impact nearly within the first 24 hours of the new campaigns going live. Overall cost-per-store-visit dropped by 52%, making the campaigns significantly more efficient.
