Online Education Company Grows Enrollments by 145%

An online professional training company was struggling to compete against larger, better-funded competitors in Google Ads. Their cost-per-enrollment was $420 — making their campaigns barely profitable. They had a strong product but were losing to competitors with bigger budgets and more brand recognition.

CleverBoss identified that the company's competitive advantage was their instructor quality and student outcomes. We restructured campaigns to focus on high-intent, course-specific keywords rather than broad category terms. We developed a unique value proposition-focused ad strategy highlighting specific student success stories and outcomes. We also implemented a YouTube advertising component to build brand awareness at a lower cost.