E-Commerce Brand Achieves 26% Revenue Growth in 30 Days

A national e-commerce retailer came to CleverBoss after years of managing their Google Ads in-house. Despite a $45,000/month ad budget, their campaigns were plagued by poor account structure, broad match keywords eating budget, and no conversion tracking beyond purchases. Their ROAS had been declining for 18 months and they were considering cutting their paid search budget entirely.

Our team conducted a comprehensive account audit and identified three critical issues: campaigns were structured by product category rather than user intent, over 60% of spend was going to irrelevant broad match queries, and the account had zero audience targeting or remarketing campaigns. We rebuilt the account architecture from scratch, implementing tightly themed ad groups, shifting to phrase and exact match keywords, adding 500+ negative keywords, and building a full remarketing funnel.