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Paid Search Case Studies

Case Studies

“This is going better then expected. We are very pleased with the results.”

Marketing Director of Review Platform

Atlanta, GA

Local Review Platform In GA

Goal: Generating Calls & Form Fills for Online Business Listings

  • This Online Review platform asked to help streamline their SEM Program in 2025 as their Google Ads Cost-Per-Lead peaked at a whopping $30K in 2024.
  • Lack of Conversion tracking in Google Ads Ul limited their ability to optimize performance and allocate investment effectively.
  • Our team worked diligently on tagging all valuable SEM
    goals on their website, while also launching strategical
    campaigns with keywords geared to drive action.
  • First 30-Day CPA landed at $78, with the following
    month generating leads at an even lower cost of $41.​​

“Keep doing what you are doing because it is working!”​

Owner of Limousine Company​

Key West, FL​

LIMOUSINE COMPANY IN FLORIDA KEYS

Goal: Getting Calls & Form Fills From Those Who Need A Limo Ride.

  • We got a request to launch a brand-new Google Ads account for a limo company. 
  • We launched a mix of high-intent Search & Performance Max campaigns with a localized ad copy and strong CTAs.​
  • Despite lower Ad Spend and high CPCs, this strategy drove conversions more efficiently with each month.​

​

Per client, “January 2025 has been their busiest month in the history of the company.”

“Thank you for everything you are doing for us.”

Owner of Fire Door Company​

Los Angeles, CA

NATIONAL FIRE DOOR DISTRIBUTOR

Goal: More Leads for the Money

  • National Fire Door Company faced limitation in their SEM program and requested help in taking their 10 year old account to the next level of efficiency.
  • To ensure full visibility into SEM Program results, first we rolled out Call Tracking, which helped to establish a baseline CPA. ​
  • After a complete account restructure & many strategic optimizations, we were able to lower a baseline CPA by 35%, thus growing number of leads by 48% at a flat ad spend.​​
SEM Performance

“I have good news (and bad news). We need to pause our campaigns because we are all rented out.”

General Manager of Storage Facility,​

Elijay, GA

LOCAL STORAGE FACILITY IN GA

Goal: Renting Out Storage Spaces Locally

  • A newly opened Storage Facility requested help in filling out their storage units.
  • We created a hyper-local set of campaigns which utilized client’s Google Maps listing powered by a compelling, action-inspiring Ad Copy and keywords.​
  • We generated demand in highly competitive area with at least another 20 Storage Facilities within a 15-mile radius.​
  • Most of 140 units were rented out 8 months into the program​​

“Thank you for helping us achieve
increased customer volume, decreased cost per acquiring a customer & greater Share of Voice in Google search results.”

Marketing Manager At Printing Company,​

Memphis, TN​

GLOBAL PRINTING COMPANY

Goal: Generating Online Revenue + Acquiring New Customers

  • A client retained our agency to overhaul their Google Ads account in preparation for a key sales event. ​
  • Our team restructured the account with Search, Shopping, and PMAX Campaigns, implementing a full-funnel strategy tailored to key audience segments, with ad copies emphasizing urgency and exclusivity.​
  • The optimized campaigns matured in time, driving revenue growth and maintaining a profitable ROAS during the event, while another part of the program acquired new Customers at a profitable CAC.​​​

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